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To clearly describe
the ethical nature of each jewellery piece, Atelier Laibach uses
the NOVA Key labelling system.
Each of the four letters
which make up the NOVA Key is represented as follows:
- "N"
for natural
= Shows whether or not the product contains natural or genetically
modified ingredients.
- "O"
for organic
= Shows whether or not the product is free of chemical pesticides,
fertilizers or other non-organic materials.
- "V"
for vegetarian
= Shows whether or not the product is free of animal derivatives.
(It is vegan when a light green bar is shown below the V letter)
- "A"
for no animal testing
= Shows whether or not the product or any of its ingredients
has been tested on animals. (The presence of a light green
bar below the A letter also indicates it is habitat friendly,
I.e. rainforest friendly).
These letters combined
spell the word NOVA.
A letter in the NOVA
Key can be crossed or uncrossed to instantly reflect the "ethical"
composition of the product. This crossing gives you a clear, informed
choice as to whether or not the product is suitable for you.
Laibach
Jewellery NOVA Key Crossings
A product has to be
95% organic to allow the NOVA Key "O" to be left uncrossed.
There may occasionally be a Laibach piece where you see that the
"O" for Organic has been crossed on the NOVA Key to show that
it contains non-organic materials. For example, this might be
on a jewellery piece which may consist of a high quantity of sea-glass.
It is impossible to determine what chemical ingredients a sea-glass
"stone" contains. I.e. colours from non-organic materials.
So if a large quantity of glass is used in a single piece we play
safe and cross the "O" in case it is more than the acceptable
threshold.
Minerals and metal
ores are exempt from the NOVA Key. For example, ores such as gold
and other pure precious metals do not apply to the "O" for organic
in the NOVA Key as they are a natural earth deposit.
If a piece contains
glue, we are not required to cross the "O" in this case, since
a glue's non-organic ingredients will make up less than 5% of
the overall product. As mentioned above, a product has to be 95%
organic to allow the NOVA Key "O" to be left uncrossed. The glues
we use are suitable for vegans.
The "A" for animal
testing may need to be crossed on non-food products if it contains
a chemical additive (such as glue) which has been tested on animals
since 1985. The glue Laibach uses if necessary in jewellery fixings
has never been tested on animals and is vegan friendly.
Precious metals and stones are mostly extracted from the earth
to the detriment of natural animal habitat. The "A" may be underlined
with a light green bar if metals used in a product are only from
a recycled source and have not been freshly extracted from the
ground. All our precious metals are from a strictly monitored
recycled source. We gather our non-precious surface stones, such
as pebbles and sea-glass by hand without negative impact to the
environment or its ecosyatem. Any diamonds we include in our pieces
are lab-created or reclaimed from old jewellery (subject to our
10 year threshold principle).
Some customers prefer
the style of black rubber neck cord instead of metal chains on
certain pendants and necklaces (as seen on a couple of our example
pieces). Because of this, we offer the option of this robust material
by customer request only.
However, the source of its ingredients have so far been impossible
to fully determine:
a) Whether or not rubber neck cord contains any animal derivatives.
b) Whether or not the neck cord is made from recycled materials.
Some manufacturers or suppliers give tenuous or conflicting information
about both these considerations, and since they are unable to
provide straightforward answers, we do not apply the NOVA Key
to rubber neck cord until we can guarantee its ethical make-up.
At present, vegans may wish to avoid this material and we suggest
you choose our hand-crafted chains instead.
The NOVA Key has currently
determined that Lab-Created diamonds do not require crossings
on the "A" or "N". Lab-grown diamonds using
HPHT or CVD constitute identical elements to mined diamonds and
therefore can be categorized as exempt from crossings (as in the
case of precious metals). However, mined stones and precious metals
(not recycled) may incur a red cross on the "A" if shown
to have caused unrecoverable displacement and destruction of animal
habitat.
For more information
on The NOVA Key please visit the NOVA
Key website at www.novakey.org.uk
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